Dealing with Bullying in School Age Children: Verbal Attacks

The great majority of bullying in school age children is name-calling, and almost all physical aggression begins with insults.
A classic way of handling this is as below.

Child: Johnny called me a x@z#$%*!
Adult (sounding concerned): Do you believe it?
Child: No!
Adult: Good! I don’t either!
Handling the situation in this method defuses the hurt that […]